Z’s are overwhelmed by the paradox of choice presented to them on Spotify, so we should focus the creative on how the DJ eliminates it entirely.
THE INSIGHT -
Beyond the magic of the tech, there's a feeling that comes with the initial discovery & re-discovery, which DJ provides in a way like no other feature.
THE IDEA -
Marry the advanced tech of AI with individual human identity… to tell a story of unlocking human emotion through amazing technology.
Human emotion > Technology
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