Spotify DJ

Integrated Campaign

Z’s are overwhelmed by the paradox of choice presented to them on Spotify, so we should focus the creative on how the DJ eliminates it entirely.

Beyond the magic of the tech, there's a feeling that comes with the initial discovery & re-discovery, which DJ provides in a way like no other feature.

Marry the advanced tech of AI with individual human identity… to tell a story of unlocking human emotion through amazing technology.  

Human emotion > Technology

Meet your DJ

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.