THE TASK -
Merrick Bank came to us to help expand their reach to a younger demographic, specifically Gen Z and Young Millennials.
THE PROCESS -
We extensively researched the market and conducted empathy interviews to explore how banks were missing the mark with Gen Z, especially when it came to messaging, financial jargon, and visual creative.
THE WORK -
+ A complete overhaul of their outreach process
+ Micro-brand identity for Gen Z
+ Newly designed credit cards
+ New landing page development
+ Re-written credit education
+ Email & Direct Mail creative
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