Introducing Zs to Credit
THE TASK -
Merrick Bank came to us to help expand their reach to a younger demographic, specifically Gen Z and Young Millennials.
THE PROCESS -
We extensively researched the market and conducted empathy interviews to explore how banks were missing the mark with Gen Z, especially when it came to messaging, financial jargon, and visual creative.
THE WORK -
+ A complete overhaul of their outreach process
+ Micro-brand identity for Gen Z
+ Newly designed credit cards
+ New landing page development
+ Re-written credit education
+ Email & Direct Mail creative
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.