Side Hustle Finance

Brand Strategy


We partnered with Boost to help develop their positioning & voice to set them apart from other fintech apps, authentically speak to Gen Z, and prepare for their launch to the public.


We conducted extensive market, target, and cultural research to help:

+ Develop thoughtful brand voice & messaging guidelines that are unique to them and differentiate from others in the field
+ Craft website copy to drive waitlist sign-ups ahead of their launch
+ Consult on visual identity

Brand Voice from Boost Messaging + Positioning Deliverable
Messaging Pillars from Boost Messaging + Positioning Deliverable
Side Hustle Finance

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.