THE TASK -
We partnered with Boost to help develop their positioning & voice to set them apart from other fintech apps, authentically speak to Gen Z, and prepare for their launch to the public.
THE WORK -
We conducted extensive market, target, and cultural research to help:
+ Develop thoughtful brand voice & messaging guidelines that are unique to them and differentiate from others in the field
+ Craft website copy to drive waitlist sign-ups ahead of their launch
+ Consult on visual identity
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