Red Bull

Earning Wings With Red Bull

2022
OOH | Print

THE TASK -

Red Bull approached us to support them in recruiting the next wave of Student Marketeers on college campuses across the U.S. 

THE PROCESS -

We spoke to college students to understand their perception of on-campus brand ambassador programs - who’s doing it right and who isn’t. 

THE WORK -

+ Differentiate Red Bull from other student ambassador programs by recruiting differently
+ Reposition of the Red Bull Student Marketeer program as a foot in the door for a long-term career
+ Refreshed digital creative for socials
+ Physical creative to place on college campuses around the country

Earning Wings With Red Bull

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