THE TASK -
Red Bull approached us to support them in recruiting the next wave of Student Marketeers on college campuses across the U.S.
THE PROCESS -
We spoke to college students to understand their perception of on-campus brand ambassador programs - who’s doing it right and who isn’t.
THE WORK -
+ Differentiate Red Bull from other student ambassador programs by recruiting differently
+ Reposition of the Red Bull Student Marketeer program as a foot in the door for a long-term career
+ Refreshed digital creative for socials
+ Physical creative to place on college campuses around the country
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