Red Bull

Earning Wings With Red Bull

OOH | Print


Red Bull approached us to support them in recruiting the next wave of Student Marketeers on college campuses across the U.S. 


We spoke to college students to understand their perception of on-campus brand ambassador programs - who’s doing it right and who isn’t. 


+ Differentiate Red Bull from other student ambassador programs by recruiting differently
+ Reposition of the Red Bull Student Marketeer program as a foot in the door for a long-term career
+ Refreshed digital creative for socials
+ Physical creative to place on college campuses around the country

Earning Wings With Red Bull

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.