Let’s walk through a common scenario: You’re a well-known brand, but you’re concerned about a consumer group that thinks a whole lot differently than who came before them. Enter: Gen Z & Gen Alpha...
You know in the back of your head that you need to make some changes to appeal to Gen Z, but you’re not sure where to start.
Our Tapped In Research Process is curated by C+D strategists and creatives who have a lifetime of Gen Z expertise (duh, we are your audience) and 8+ years experience in positioning global brands to win the next generation.
STEP 1
We’ll start by learning about current challenges, goals, and areas of opportunity for your brand.
STEP 2
We build 3 to 5 research themes to drive our insights gathering process to ensure we're bringing the insights that matter most.
STEP 3
We then tap into our Gen Z network to facilitate 50 to 100, 1-hour empathy interviews diving into our specific themes.
STEP 4
We compile key takeaways, discovered through the process delivered in a formal Insights Package to drive your next marketing move.
Kate Jhaveri
Chief Marketing Officer
Package One
Access to 20 Gen Zs
Group Polling
Live Interaction
Package Two
Everything In Pack One
10, 1 on 1 Gen Z Empathy Interviews
Recorded Transcripts
Custom Insight Delivery Deck
Custom Package
Access to 20 Gen Zs
Group Polling
Live Interaction
