Let’s walk through a common scenario: You’re a well-known brand, but you’re concerned about a consumer group that thinks a whole lot differently than who came before them. Enter: Gen Z & Gen Alpha...
You know in the back of your head that you need to make some changes to appeal to Gen Z, but you’re not sure where to start.
Our Tapped In Research Process is curated by C+D strategists and creatives who have a lifetime of Gen Z expertise (duh, we are your audience) and 8+ years experience in positioning global brands to win the next generation.
HOW WE HELP YOU BECOME LESS BOOMER
STEP 1
We’ll start by learning about current challenges, goals, and areas of opportunity for your brand.
STEP 2
We build 3 to 5 research themes to drive our insights gathering process to ensure we're bringing the insights that matter most.
STEP 3
We then tap into our Gen Z network to facilitate 50 to 100, 1-hour empathy interviews diving into our specific themes.
STEP 4
We compile key takeaways, discovered through the process delivered in a formal Insights Package to drive your next marketing move.
“As a Gen Z focused brand, we always second guess creative to make sure it's as authentic to our audience as possible. Not with Carson+Doyle - all of their work is built by Gen Z, for Gen Z, so what they produce is always relevant, making our creative more fresh and "made for people like me" than ever before.”
Gideon Spitzer-Williams
Senior Brand Manager
“Carson+Doyle just flat out gets it. They get the platform, they get the audience and they get the behaviors of today's most influential cohort, Gen Z. When C+D takes those aspects and layers in their great service, the output results in "why didn't I think of that?" ideas and wildly efficient production.”
Sammy Greenberg
Creative Strategy Lead
Package One
Group Polling with 20 Gen Zs
Live Interactions
State of Gen Z Report
Package Two
Everything in Pack One
10, 1:1 Gen Z Empathy Interviews
Recorded Transcripts
Custom Insights Delivery Deck
Custom Package
Let's Talk
Everything in Pack One & Two
Even More Interviews
Custom Reporting
Process FAQs
