SAVE MUSIC FROM YOUR SCROLL
INDUSTRY
OUR ROLE
Brand Messaging, Brand Positioning, Creative Strategy, Social Creative, Full-Service Production
BACKGROUND
Music discovery lives on the scroll. Our challenge was to show how seamlessly Spotify now fits into that behaviour. We designed a series of colourful, playful graphics that made saving songs from TikTok and Instagram Reels feel instant and natural. Built to be consumed quickly and intuitively, the work focused on clarity, joy, and cultural fluency, meeting Gen Z where they already discover music.
