INDUSTRY
Education, Awarness
WHAT WE DID
Social Campaign, Social Strategy Social Creative, Web Development
We discoverd that 41 million Zs were eligible to vote in the 2024 Presidential Election and built a micro-campaign to demonstrate strength in numbers and encourage Zs to cast their vote.
BACKGROUND
In the lead-up to the 2024 U.S. Presidential Election, we uncovered something wild: 41 million Gen Z voters were eligible to cast a ballot. That’s the largest voting bloc in the country. So we asked ourselves—do we and our fellow Gen Z's realize how much power we hold?
THE IDEA
We launched a fast and punchy internal campaign to rally Gen Z around strength in numbers. The hook? Translating that massive number into Gen Z terms.
✦ 41 million could sell out Coachella for 80 years
✦ Or crash the Taylor Swift ticket queue 300 times over
✦ Or fill 500 million group chats (give or take)
A microsite leading Zs to their nearest polling station. Big stats. Bold graphics. All driving one message: we’re not just a generation—we’re a movement. And in 2024, we vote.
Check out the site here
