LevelLing UP SOCIAL SPORTS GAMING
INDUSTRY
Social, Betting, Tech
WHAT WE DID
Brand Positioning, Brand Strategy, Rebranding
We teamed up with Fliff to provide an entirely new brand strategy and look, aimed at feeling less like Vegas, and more like your childhood birthday party to successfully attracted the next gen of consumers.
BACKGROUND
Fliff isn’t your average sports betting app. It’s free-to-play, wildly popular, and already had a massive user base when they came to us. But with new users flooding in—especially younger ones—they needed a refresh that kept their loyal fans happy while attracting the next gen of players.
THE ASK
Give Fliff a total brand makeover—without losing what made it work. They wanted to feel more social, more gamified, and way less like a high-stakes casino. It had to be fun, familiar, and frictionless for first-timers. A rebrand that said arcade, not anxiety.
THE WORK
We started with strategy. Our big unlock? Nostalgia. Gen Z may be digital natives, but they still grew up chasing tickets at arcades, smashing buttons on consoles, and diving headfirst into ball pits. So we built a brand that tapped into that:
✦ Neon signs, ticket stacks, gold tokens
✦ Arcade carpets, prize walls, plastic capsules
✦ A tone that says “Let’s play,” not “Let’s gamble”
From there, we overhauled everything: fonts, colors, icons, UI, logo, and even how users engage with the brand. Every pixel was reconsidered. Every interaction reimagined.
0% Drop-off in existing users
uptick in app installs
THE RESULTS
The new Fliff feels instantly familiar—but entirely fresh. It makes free-to-play sports gaming feel more like a game night than a sportsbook. Early response? All W’s:
✦
Zero drop-off in existing users
✦
A significant uptick in app installs post re-brand
✦
A top-to-tail brand strategy and guide that has since inspired sub-brands
