Breaking into #BakingTok



Craft a TikTok approach to instigate brand fandom from younger consumers and increase Partake’s reach, following, and presence beyond the retail shelves. 


+ A TikTok strategy rooted in engaging, trending, and UGC content with Partake as the star of the show
+ Ongoing video concepts tapping into trends in real-time
+ 30+ produced TikToks & Reels


+ 30+ TikToks & Reels in 3 month campaign
+ Over 100% follower growth month over month
+ Steady engagement rate of over 7% (double the platform avg. for brands on TikTok)

Breaking into #BakingTok

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.