Partake

THE TASK -

Partake Cookies, known for its delicious and inclusive snack offerings, sought to elevate its presence among younger consumers. Recognizing the power of TikTok in engaging a youthful audience and fostering brand loyalty, Partake Cookies aimed to extend its reach and amplify its brand visibility beyond retail shelves. The goal was to craft a TikTok approach that would not only spark brand fandom but also significantly increase the brand’s following and engagement on the platform.

THE WORK -

To achieve these objectives, a comprehensive TikTok strategy was developed, centered on creating engaging, trending, and user-generated content (UGC) with Partake Cookies as the focal point. The approach included:

• Engaging Content: Developing a TikTok strategy that harnessed the power of engaging and trending content. This strategy aimed to place Partake Cookies at the center of viral moments, ensuring the brand was constantly in the spotlight.
• Real-time Trends: Creating ongoing video concepts that tapped into current trends in real-time. This allowed Partake Cookies to remain relevant and top-of-mind within the fast-paced TikTok environment.
• Prolific Production: Producing over 30 TikToks and Reels, ensuring a steady stream of fresh and compelling content that kept the audience engaged and coming back for more.

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THE RESULTS - ‍

The strategic TikTok campaign yielded impressive results over a three-month period:

• Content Output: Successfully produced and launched over 30 TikToks and Reels, providing a robust and consistent presence on the platform.
• Follower Growth: Achieved over 100% follower growth month over month, significantly expanding Partake’s reach and audience base.
• High Engagement: Maintained a steady engagement rate of over 7%, which is double the average engagement rate for brands on TikTok. This high level of interaction underscores the effectiveness of the content strategy in resonating with viewers.

Our tailored TikTok strategy not only boosted Partake Cookies’ follower count but also fostered an engaged community of brand enthusiasts, demonstrating the power of dynamic and trend-responsive content in building brand loyalty and visibility.

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