Red Bull

No-Look Texting Challenge


Inform Zs about the various moments that Red Bull fits into their college lives via a mobile-first game that taps into Zs no-look texting skills & the current word game landscape. Inspire Zs to send to their friends and continue playing for the chance to win an all-expense paid trip to the Red Bull BC One World Final 2022.

There’s a skill that Gen Z excels at like no other: no-look texting. Whether it’s under the table at dinner, in class, or while walking & talking, Gen Z can carry a convo on their phones, while never missing a beat IRL.

Think: Wordle & GroupMe combined. The ‘No-Look’ Texting Challenge encouraged users to type out the relatable college phrases without a keyboard to look to and compete for the fastest time for a chance to win an all-expenses paid trip to Red Bull BC One World Final 2022 in New York City for themselves and a guest.

Click here to test your no-look texting skills

No-Look Texting Challenge

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.