No-Look Texting Challenge
THE TASK -
Inform Zs about the various moments that Red Bull fits into their college lives via a mobile-first game that taps into Zs no-look texting skills & the current word game landscape. Inspire Zs to send to their friends and continue playing for the chance to win an all-expense paid trip to the Red Bull BC One World Final 2022.
THE INSIGHT -
There’s a skill that Gen Z excels at like no other: no-look texting. Whether it’s under the table at dinner, in class, or while walking & talking, Gen Z can carry a convo on their phones, while never missing a beat IRL.
THE IDEA -
Think: Wordle & GroupMe combined. The ‘No-Look’ Texting Challenge encouraged users to type out the relatable college phrases without a keyboard to look to and compete for the fastest time for a chance to win an all-expenses paid trip to Red Bull BC One World Final 2022 in New York City for themselves and a guest.
Click here to test your no-look texting skills
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